DRAFT: This module has unpublished changes.

Executive Summary

Do a Google search for cosmetics ingredients and you will find that mainstream cosmetics contain harsh chemicals like formaldehyde (used as a preservative), and coal tar[1] (used as dye and skin softener). Many of the chemicals found in makeup have been classified as known human carcinogens by the International Agency for Research on Cancer and as probable human carcinogens by the U.S. Environmental Protection Agency.[2] 

 

Worldwide sales of cosmetic have reached about $170 billion dollars per year[3] and naturally derived cosmetics account for over $3.6 billion annually[4].  Although there is intense competition among the major producers of makeup and skincare products, the emerging market for naturally derived cosmetics is still underserved by the large companies. Today, young woman across the world are increasingly well educated, environmentally conscious, and health obsessed.
Women are also starting to recognize the potential health risks associated with the everyday products they use.

 

What if there was a cosmetic that could help women feel healthy while at the same time helping them to look beautiful? Introducing Pachama Cosmetics, a line of naturally formulated makeup combining the vital nutrients provided by vitamins A, C, E, and B3 with the elegance of high-end cosmetics. We ask consumers to ponder: If you wouldn’t put it in your body, why would you put it on your body?

 

Pachama Cosmetics’ strategy is to create a brand recognized as a glamorous, youthful, and healthy alternative cosmetic. As the company grows and we build brand recognition, we plan to move into the highly competitive retail or “glamour” market, including, department stores, drug chains, and boutiques.

 

Currently, Pachama is at the start up phase. We are seeking funds in the amount of  $214,773 in order to begin development of out main line of products, including lipstick, eye shadow, foundation and nail polish.

 

Development will begin with the formulation and testing of our products. We expect this phase to last twelve months.

 

The key to portability will be to keep overhead costs down; therefore we will make use of outsourcing for manufacturing and order fulfillment.

 

Once our primary merchandise is finalized, we will launch with a public relations and advertising campaign that will target teenage to young adult women. Our main platform to reach this group will be through social media.

With a strong success-oriented team and a clear opportunity, Pachama Cosmetics is poised to bring a unique makeup product to a fast growing market.

 

DOWNLOAD THE PACHAMA COSMETICS BUSINESS PLAN (PDF)


[1] Final safety assessment of Coal Tar as used in cosmetics, http://www.ncbi.nlm.nih.gov/pubmed/18830861

[3] A Cosmetic Industry Overview for Cosmetic Chemists by Perry http://chemistscorner.com/a-cosmetic-market-overview-for-cosmetic-chemists

[4] The “Greening” Of Personal Care: Separating Perception From Reality, April 15, 2008.

DRAFT: This module has unpublished changes.